The American Marketing Association at York College of Pennsylvania is prepared for an 
exciting and challenging year, to afford the opportunities for York College students to 
gain exposure to the multifaceted fields of marketing in relation to the local business 
community of York, PA. The American Marketing Association also works closely with the international 
organization, Students in Free Enterprise (SIFE), providing free marketing plans and implementation 
for SIFE's community outreach projects. The American Marketing Association (AMA executive 
board has also begun their own outreach program, approaching local business to assist with 
their marketing needs.

In 1990, the YCP Marketing Club became a chapter
 of the American Marketing Association. The club is a social and 
informative organization open to any student interested in getting
 ahead in the business world. AMA is designed to serve as a medium
 of exchange of knowledge in the field of marketing. Members will 
enjoy a trade journal throughout the year. Programs, guest speakers, 
and field trips to marketing related businesses are a large part of the 
club's activities. After being an AMA member during college, students 
can then join the professional chapter of the American Marketing 
Association at a reduced rate for the first year.